Lauren Beeco
EDUCATION
August 2021-May 2025
Advertising
University of Georgia
Graduating Advertising Major with two minors in Spanish and Communication. My main focus is to be an Advertising Professional in a creative area. I am a Zell B. Miller Scholarship recipient.
RELEVANT EXPERIENCE
Historic Smithonia Farm, Social Media Manager (August 2022 – Present)
Run the HSF Instagram and Facebook accounts by creating content and interacting with users
Use Photoshop, InDesign, Adobe Rush, and Instagram reels to edit reels and photos for the social media pages
Work with the owner for direction in the social media posts and advertising goals for HSF
Complete various tasks such as creating vendor lists, managing Google Photos, creating ads, and updating the website ​
Reliance Worldwide Corporation, Marketing Intern (May 2024 – October 2024)
Researched and Demoed 11 Digital Asset Management (DAM) Systems and helped to make final decisions
Located, downloaded, and organized over 10k assets on Asset Bank in preparations to integrate into the new DAM Bynder
Made changes to multiple brand sites such as updating outdated images, correcting product applications, and updating SKUs
Updated information on our Google My Business pages such as description, logos, address, and hours of operations​
LEADERSHIP & COMMUNITY INVOLVEMENT
Public Relations Student Society of America (PRSSA), Social Media Committee Head (October 2022 – Present)
Oversee the social media team, the content produced, manage deadlines, and lead team meetings
Create content with quick turnaround times like reels, posts, etc. by filming or photographing
Edit content on Adobe Rush or TikTok app and create informational graphics on Adobe and Canva
Hold interviews to select the members of the Social Media Committee ​
Strike Magazine Athens, Graphics Assistant Intern (January 2025 – Present)
Create high-quality, elevated graphics that represent the Strike brand using Adobe Creative Suite
Meet strict deadlines for all blog post graphics and graphic requests
Assist the director in creating visual content for digital campaigns, blog post covers, and promotional materials
Work to ensure that all graphics adhere to Strike Magazine’s branding guidelines and vision
AdPR Connection, Promotions Co-Chair (August 2024 – October 2024)
Recruited and managed five committee members and facilitated weekly committee meetings to delegate tasks
Sent weekly updates to Co-Director contact following meetings and serve as liaison between committee and Co-Directors
Ensured coverage was provided to sponsors at appropriate levels per sponsorship agreements and developed a content calendar
Supervised content creation for Instagram, LinkedIn, and TikTok, resulting in increased engagement, interactions, and following
Gamma Phi Beta Sorority, Member (January 2022 – August 2023)
Recruited members through a 14-day process, focused on shared philanthropy and values of potential members
Bedi Committee, devoted to Belonging, Equity, Diversity, and Inclusion
Member Retention Committee, committed to making others feel welcome and increasing return rates
SKILLS/ INTERESTS
Skills: Microsoft Suite, Google Suite, Google Ads Search, Photoshop, InDesign, Organization, Leadership, Communication
Certifications: CITI Social and Behavioral, CITI Social and Behavioral- Internet, Google Ads Search Certified, Google Shopping Ads Certified, Photoshop Basics Certified, InDesign Essentials Certified
Interests: Aerial Silks, Design, Events Planning, Instagram, TikTok, LinkedIn, Facebook, Reading, Crochet, Travel, Food